= > Step # 1-WHO you THINK that you are TALKING to? Before you get to sit write your sales letter mail, that you have to exactly who your audience is. This is a master key to getting results of email marketing. Ask yourself these questions:-what your prospects/customers want? -What your prospects/customers most frustrating? -Who is selling something similar to you? -Why should your prospects/customers you believe? -Why do prospects/customers respond to you instead of someone else? -What kind of occupation will respond to your target market?
= > Step # 2-A big topic IS your item before an email might generate results, recipients need to open it. But what can you do to spark their interest and their importance "engine" revved up? Your SUBJECT LINE is the key. There are four types of email formulas that you can use as a guide in to edit your email address. Each has a different psychological appeal like magic works for the consumer. Here are some examples:-State a powerful advantage-"Empowerism Satisfies your need for leads"-Pique curiosity-"Empowerism Has Uncovered the secrets of success"-write your subject line with a news-corner-"Empowerism launches RSVP for those who want to double their money fast!" -Providing instant gratification-"with Empowerism RSVP, you can start Money reels before the sun goes down tonight" here is a major "homework assignment": at least 25 subject lines before you write about which decides to use. Take the best two and test them against each other in your marketing campaign. (The "losers" to use it for other purposes or later firs save.)
= > Step # 3-What's in it for them? Sit down and write every conceivable advantage your product. Don't know the difference between the features and benefits? Attributes describe the product; advantages of the results of the use of the product. Features to appeal to the logic ... logic justifies emotion ... emotion drives sales (see below). Here's a rule of thumb for advantages: you wonder "what can my product or service do for my customers?" Then begin to write your letter telling your reader what's in it for them. Tell them how much better life for them after they buy from you. Tell them how much better they will feel. Tell them how their peers will respect them more.
= > Step # 4-AN EMOTIONAL APPEAL when promoting something for everyone, you must not forget that buying decisions are based on emotion and later supported by logic. Before a single word, determine what emotional hot buttons you have to push to "jumpstart" your prospect. Sale of health supplements? Go for the "fear of illness" button with "A natural way to save your sight." The sale of political bumper stickers? Press the button "anger" with: "let the President know what you think of his policies." Other buttons include: curiosity, greed, ego, vanity, hope and fear of scarcity or safety.
= > Step # 5-A NAME YOU CAN TRUST to convince to buy your product or service, you must believe that your proposal is credible and that you (or your product) will deliver as promised. How do you do it? Here are three ways you can build credibility with the readers of your sales letter:-provide testimonials. -Approval letters of authority in your industry – create your listing and promises genuine and believable.
= > Step # 6-A guarantee today, trying to sell without warranty of any kind is a losing proposition. You've got to have one. And the stronger your warranty, the better your reaction will be. And, believe it or not, although most people don't ask for a refund, they will trust you to know that your offer you. You can offer a 24 hours a day, 30 days, 60-day, 90-day, or even a year. And here's an interesting fact: the longer the term, the fewer returns you! It's human nature to procrastinate, so the more time that someone thinks they have that to a refund, the more they will be postponed or forgotten all about the refund.
= > Step # 7-DON'T FORGET TO ASK it happens all the time. Someone makes a fantastic sales presentation, and then does not close the deal because he/she clearly not to the order of questions or the process confusing instead of simple made. -Research: statistics show that you ask for the order at least three times to close sales must be substantial. (Some studies put the number 7!) If you can, offer several ways for your prospects to--keep consumer choice. It tells them, "you are to talk directly with me and my unique needs." If you only have a way to order provide crystal clear how and how easy it is. To describe it in detail and ask for the order. Then ask again.
= > Step # 8-the eyes have IT it is a known fact: large blocks of copy are intimidating and will often send people running for the hills or at least the Remove button. The solution? Members in two to four sentences break. Use different subheadings in the e-mail letter. And use of asterisks, hyphens, and dots (...) to your copy more rhythm. Bullet points are excellent eye-catchers-use them where necessary.
